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Birthday Kits

Updated: Apr 17, 2019

We decided to expand our methods of raising funds for our organization by developing a new venture we like to call Birthday Surprise. Birthday Surprise offers parents the opportunity to send their love through purchasing a package that includes balloons, cupcakes, and a poster which are placed on the student’s door on their birthday! After determining a sustained interest, the 2018-2019 Birthday Kits team has decided to temporarily shut down sales to reimagine the kits and bring parents a wider variety with a more sophisticated ordering process. We plan to unveil the new product for the spring 2019 semester and anticipate measurable success!

2018 - 2019 Project Objectives

  • Creating three new kit options with increased customizability

  • Find a local cupcake partner

  • Implement a new marketing campaign

  • Conduct market research

  • Resume selling kits in Spring, 2019

Project Timeline 3-22-19

August 2018 Reinvent birthday packages

September 2018 Research vendors

October 2018 Secure cupcake partner

November 2018 Acquire prox access for student delivery personnel

December 2018 Create door poster, This Day In History, birthday card templates

January 2019 Order product, finalize website, launch direct-to-parent email campaign

February 2019 First kit sale (February 3), PR photo/video session


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