We decided to expand our methods of raising funds for our organization by developing a new venture we like to call Birthday Surprise. Birthday Surprise offers parents the opportunity to send their love through purchasing a package that includes balloons, cupcakes, and a poster which are placed on the student’s door on their birthday! After determining a sustained interest, the 2018-2019 Birthday Kits team has decided to temporarily shut down sales to reimagine the kits and bring parents a wider variety with a more sophisticated ordering process. We plan to unveil the new product for the spring 2019 semester and anticipate measurable success!
2018 - 2019 Project Objectives
Creating three new kit options with increased customizability
Find a local cupcake partner
Implement a new marketing campaign
Conduct market research
Resume selling kits in Spring, 2019
Project Timeline 3-22-19
August 2018 Reinvent birthday packages
September 2018 Research vendors
October 2018 Secure cupcake partner
November 2018 Acquire prox access for student delivery personnel
December 2018 Create door poster, This Day In History, birthday card templates
January 2019 Order product, finalize website, launch direct-to-parent email campaign
February 2019 First kit sale (February 3), PR photo/video session